Powerful Presentation Skills

Course Description:
Powerful presentation skills increase a salesperson's ability to educate and influence audiences. Ideas, products, and concepts must be presented concisely and compellingly. This course teaches a salesperson to develop and deliver a clear, concise message that will quickly and effectively gain the attention of his or her audience.

Sales presentations require special skills and techniques ñ the average presenter's loss is the exceptional presenter's gain. Participants will begin the course by exploring the benefits of a powerful presentation. They then will utilize a formula to create an effective, two-minute opening for a presentation that they will be delivering. Once the openings are created, they will present their opening to the rest of the group and receive feedback from the group on its effectiveness. Participants then will work through a five-step process to develop and prepare an effective message. Throughout this process, they will work on an actual presentation that they will be delivering in the near future. Special focus is directed toward asking the right questions ahead of time so that the presenter has a better understanding of his or her audience and content needs. In addition, participants will learn techniques to add variety, interest, and emphasis for greater audience impact.

Once the presentations are prepared, the focus of the course will shift to delivery skills. Participants will learn techniques for managing nervousness and for using visual aids effectively while focusing on their visual, verbal, and vocal skills. They also will learn how to encourage audience participation in a way that will help ensure that their presentation points are of the most interest to the audience. Audience participation can result in difficult questions and/or audience members. Participants will learn methods for managing difficult questions. These methods can be customized based on the experiences of the participants themselves. Participants also will learn and practice methods for effectively managing difficult audience members.

The final step in the course is for each participant to present a five-minute segment of his or her actual presentation. After each presentation, both written and verbal feedback is given to the presenter. These presentations are recorded on a disc and given to the presenter for personal review.


  • Identify the benefits of a powerful presentation.
  • Use the T.O.P. formula to create an opening that will capture audience attention.
  • Apply a five-step process for preparing a powerful presentation.
  • Utilize techniques to add variety, interest, and emphasis.
  • Manage nervousness.
  • Discuss the power of visual, verbal, and vocal skills.
  • Encourage audience participation.
  • Manage difficult questions and audience members.

Course Duration: The duration of this course is 1 day in length and is based on an enrollment of eight to nine participants.

Additional Information:
For additional information regarding Insignia's off-the-shelf course offerings, including outlines, customization of content to fit the needs of your organization, and pricing, please contact us @ 586-580-3274 or send and e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it..  We look forward to hearing from you.